
In an Instagram post that has since sent social media into a frenzy, popular Nigerian On-Air Personality, Nedu, posed a question that has split opinions and sparked conversations far beyond his usual witty banter. Known for his bold takes and satirical approach to relationship issues, Nedu this time decided to hit women where it supposedly "hurts"—their wigs.
“What shall it profit a lady to have the whole human hair in the world, only to lose your man to a girl on low cut?” he wrote.
The short yet provocative statement was posted alongside a graphic image, and in typical Nedu fashion, he let the comment speak for itself. But social media, as expected, had plenty to say. From the moment the post hit his feed, it began gaining traction with thousands of comments, shares, and heated opinions flowing in from women and men alike, both defending and dissecting the sentiment behind his words.
To some, Nedu’s comment was nothing more than another harmless jab in the ongoing social media war between perceived “high maintenance” ladies and their more “natural” counterparts. However, for others—especially women who invest time, effort, and finances into their appearance—it felt like a direct undermining of feminine expression and self-care.
“If we don't slay, they talk. If we do, they still talk. So now it’s a crime to wear wigs?” one Instagram user fired back in the comments. Another added, “Maybe your man left you because you’re annoying, not because someone else had a low cut.”
Despite the backlash, there were also many who applauded Nedu for what they believed was a wake-up call. Several male followers flooded the comments with sentiments like, “I’ve always preferred a lady who’s simple and confident in her natural look,” and “Some of you forget that authenticity is what we men want. Not Brazilian or Peruvian bundles.”
In the heart of this whirlwind, the larger issue has emerged—how deeply appearances are linked to relationship expectations, especially in a social media-driven era where beauty standards are constantly being redefined and challenged. While Nedu might have thrown a playful jab, the post indirectly tugged at the insecurities and pressures that many women face to look a certain way in order to “keep” a man.
The multi-billion naira beauty industry in Nigeria thrives largely on the patronage of young women who invest in hair extensions, wigs, makeup, and skincare products. Human hair, particularly, is a high-ticket item. A full bundle can cost anywhere from ₦50,000 to over ₦300,000 depending on the length, grade, and origin. For many women, these are not just fashion items but forms of self-expression, confidence, and even identity.
However, as some commenters pointed out, the obsession with external appearances might not always guarantee internal fulfillment or relationship success. “You can wear the most expensive lace front and still be emotionally unavailable,” one follower noted. Others echoed the sentiment, stressing that while grooming is good, it should not replace character, depth, or the ability to connect genuinely.
Interestingly, some women chose to take the jab in stride, using humor to turn the moment into comic relief. Memes have already begun circulating with captions like, “Just sold all my wigs. Low cut me, please!” and “2025 is the year of scalp—bald and bold.”
But for all the laughs, the message beneath the jest remains controversial. Is Nedu suggesting that women are too concerned with appearances? Or is he simply highlighting the irony in trying to “buy” love or loyalty with aesthetics?
Whether intentional or not, the comment has peeled back the curtain on society’s evolving dynamics between image and intimacy. It begs a more pressing question: are relationships now more about what is seen than what is felt? And if so, who defines what’s desirable?
It’s not the first time Nedu has sparked gender-based debate. Over the years, he’s made several viral statements regarding dating expectations, marriage, and the perceived hypocrisy within modern relationships. He once remarked that “men are tired of sponsoring lifestyles,” which at the time, also generated massive online reactions. It seems the OAP has found a niche in pushing just enough boundaries to stir discomfort while cloaking his messages in wit.
However, critics argue that this approach feeds off stereotypes and often targets women unfairly. “He never posts about men who are broke and entitled. It’s always the women and their choices. There’s a bias there,” one female follower ranted on Twitter, tagging Nedu and asking him to “grow up.”
Meanwhile, others believe the comment reflects a truth many don't want to hear: that some women put more effort into their looks than their relationships. “You can’t buy love. No matter how long your lashes or hair is,” wrote one male follower, drawing agreement from others who believe that personality and mutual values are what really hold relationships together.
The timing of the post couldn’t be more perfect either. As wedding season approaches in Nigeria and couples gear up for summer baecations and Instastory highlights, conversations about appearance, loyalty, and relationship expectations are once again at an all-time high. Nedu’s comment might just be the match that ignites a deeper reflection for both men and women.
One thing is clear—whether it was a joke, a jab, or a lesson in disguise, Nedu knows how to keep the public talking. In a single sentence, he’s not only called into question the value we place on aesthetics, but he’s also dared a generation to re-examine what truly holds relationships together.
And as Instagram continues to light up with reactions, one can’t help but wonder: in a world where beauty trends change faster than relationships last, what does it truly take to be unforgettable?
Perhaps the answer lies not in the inches of your weave but in the depth of your heart.