Bigiano Reflects on Missed Opportunity: 'Rejecting Don Jazzy's Mo'Hits Offer in 2010 Was a Career Misstep'

In a candid revelation that has sparked widespread discussion within the Nigerian music industry, singer Bigiano has opened up about one of his biggest career regrets—turning down an offer to join Mo'Hits Records in 2010. The artist, known for his hit song "Shayo," recently shared his thoughts during an interview, expressing how the decision to decline the offer from renowned producer Don Jazzy might have significantly altered his musical journey.

Reflecting on that pivotal moment, Bigiano admitted that if he had seized the opportunity, it could have been a game-changer for his career. According to him, joining Mo'Hits—an influential record label that dominated the Nigerian music scene during the late 2000s and early 2010s—would have positioned him differently in the industry. He described the missed opportunity as one that he continues to reflect on, recognizing how his career trajectory might have been vastly different had he made a different choice.

Bigiano, whose career took off with the release of "Shayo" in 2008, was one of the hottest artists in Nigeria at the time. The song's infectious rhythm and relatable lyrics made it an instant anthem, earning him nationwide recognition. However, as the music industry evolved and new acts emerged, his presence in the mainstream seemed to wane, leaving many to wonder why the talented singer did not maintain his early momentum.

During the interview, Bigiano revealed that Don Jazzy, the co-founder of Mo'Hits alongside D’banj, approached him with an offer to join the label in 2010. Mo'Hits, which at the time was home to stars like Wande Coal, Dr SID, D'Prince, and the charismatic D'banj, was at the peak of its influence. The label was not only churning out hit after hit but also redefining the sound of contemporary Nigerian music. For many artists, being part of Mo'Hits was synonymous with instant success and longevity in the industry.

However, Bigiano's hesitation at the time stemmed from personal and career considerations. He disclosed that he was focused on his independent journey and was uncertain about integrating into an already established group. According to him, the fear of losing his artistic identity and independence influenced his decision to turn down Don Jazzy's offer. In hindsight, however, the singer admitted that joining Mo'Hits would have provided a stronger foundation and could have kept him relevant during a period of rapid change in the music landscape.

Mo'Hits Records eventually disbanded in 2012 following a public fallout between Don Jazzy and D'banj, but its legacy continues to shape the Nigerian music industry. Many of its former artists went on to establish successful solo careers, with Don Jazzy founding Mavin Records, which has since become one of the most successful record labels in Africa. Looking back, Bigiano acknowledged that being part of the Mo'Hits family during its glory days would likely have propelled him to new heights.

Bigiano's admission has stirred conversations on social media, with fans and industry insiders weighing in on how his career might have unfolded had he joined Mo'Hits. Some believe that his presence in the group would have added a unique flavor to their collective sound, while others speculate that he could have become one of the leading voices in Afrobeats today. Regardless of differing opinions, one sentiment is common—Bigiano’s decision to decline the offer was indeed a pivotal moment.

As the Nigerian music industry continues to evolve, stories like Bigiano's serve as a reminder of how crucial decisions can shape the trajectory of an artist's career. For some, it is a tale of missed opportunity, while for others, it reflects the unpredictable nature of the entertainment world, where timing and alliances often determine success.

Since his "Shayo" days, Bigiano has continued to make music and explore his creative potential. Although his prominence in the mainstream has diminished, he remains optimistic about his musical journey. The singer expressed that despite his regrets, he has learned valuable lessons from his experiences and continues to focus on his craft. He remains hopeful that his story will inspire younger artists to be more strategic when navigating the complex world of the music industry.

The revelation has also prompted discussions about other artists who might have faced similar choices in their careers. It is no secret that many musicians often grapple with difficult decisions when approached by established record labels or offered collaborative deals. The fear of losing one's creative autonomy versus the prospect of mainstream success remains a recurring dilemma in the music business.

While Bigiano acknowledges that turning down Don Jazzy’s offer remains one of his biggest regrets, he also emphasized that he does not dwell on the past. Instead, he chooses to focus on the future, leveraging his experiences to make more calculated moves. He urged emerging artists to learn from his story, stressing the importance of being open to collaborations and not allowing pride or fear to cloud judgment when opportunities arise.

As for Don Jazzy, the producer has not publicly commented on Bigiano's remarks. Known for his keen eye for talent, Don Jazzy’s ability to spot potential early on has been a defining factor in his success as a music mogul. The story of Bigiano’s missed opportunity serves as another testament to Jazzy’s influence in shaping the careers of many successful Nigerian artists.

Bigiano’s honesty about his career choices has resonated with many who understand the challenges of making critical decisions under pressure. As the music scene continues to evolve, his story serves as both a cautionary tale and a source of inspiration for those navigating their paths in the entertainment world. It is a reminder that while opportunities may come and go, the lessons learned from both success and failure shape the artist's journey in the long run.

In a world where hindsight often reveals the full impact of choices made, Bigiano’s reflections on rejecting the Mo'Hits offer in 2010 add yet another layer to the ever-intriguing narrative of the Nigerian music industry. Whether or not he would have become a major force in Afrobeats had he accepted the offer remains a matter of speculation, but one thing is certain—Bigiano's story is a powerful reminder that in the music business, timing, and the right alliances often play a pivotal role in an artist’s legacy.