“Looted, Not Burnt. God Is in Control” — Priscilla Ojo Reacts After Reports Claim Her Husband Juma Jux’s $780 Million Store Was Set Ablaze Amid Tanzania Protests

Social media was thrown into confusion after reports surfaced that Tanzanian singer and entrepreneur, Juma Jux, had lost his multimillion-dollar luxury store to a fire allegedly caused by protesters following post-election unrest in Tanzania. The shocking news, first shared by X user @MasterBolaji, claimed that Juma Jux’s high-end fashion store, reportedly worth over $780 million, was “completely destroyed” during the violent demonstrations that swept through parts of Dar es Salaam and Arusha. The post, which quickly went viral, triggered an avalanche of reactions across social media platforms, with fans and celebrities expressing concern for the singer and his business empire.

However, Jux’s wife, Nigerian influencer and actress Priscilla Ojo, daughter of Nollywood star Iyabo Ojo, has now spoken out to set the record straight. Taking to her Instagram story just hours after the rumors broke, Priscilla posted a cryptic yet reassuring message: “LOOTED ✅ BURNT ❌ God is in control.” The brief statement was enough to calm fears and correct misinformation, confirming that while the store was indeed attacked and looted amid the chaos, it was not razed by fire as earlier reports had suggested.

Her response quickly made rounds online, sparking conversations about how fast misinformation can spread during periods of unrest. The initial post by @MasterBolaji, which alleged that the store was “set ablaze and completely destroyed,” had already gained thousands of engagements before Priscilla’s clarification emerged. Fans of the couple flooded her comment sections with messages of relief, offering prayers and support for Juma Jux and his family as they navigate the losses caused by the protests.

Eyewitnesses in Tanzania confirmed that parts of the business district in Dar es Salaam were vandalized following tensions that broke out after the disputed presidential election results were announced. Protesters, angry over alleged irregularities and government suppression, took to the streets, burning tires, looting stores, and clashing with police. Local media outlets reported that several shops were affected, though it remains unclear if the violence was politically motivated or simply opportunistic chaos.

Juma Jux, born Juma Mussa Mkambala, is one of Tanzania’s most successful R&B artists and entrepreneurs. He is also known for his high-end lifestyle brand, African Boy, which has become one of East Africa’s most recognized fashion labels. His store, located in an upscale area of Dar es Salaam, reportedly houses luxury fashion items, accessories, and bespoke collections that have attracted both local and international clientele. The news of its looting came as a huge shock to fans, many of whom know the singer for his calm personality and business acumen.

While Jux himself has not yet made a formal public statement, sources close to the musician say he is currently assessing the damage and prioritizing the safety of his staff. According to Tanzanian media reports, some of his employees were trapped in nearby buildings when the unrest began but were later rescued unharmed. A close associate who spoke under anonymity revealed that “it was a scary night, but thankfully, no one from his team was injured. They managed to escape before the looters broke in.”

Priscilla’s message — “Looted, not burnt. God is in control” — has since become a trending quote among her fans, who see it as a symbol of hope and resilience amid loss. Many praised her for handling the situation with calm and faith, choosing not to engage in online drama despite the emotional toll of seeing her husband’s business attacked. Others noted how her tone mirrored that of her mother, Iyabo Ojo, who has also been known for her strong faith and steady composure during public controversies.

Reactions across social media have been mixed, with some users questioning the accuracy of the initial report’s $780 million valuation. “$780 million is a lot of money for a store in Tanzania. That must have been exaggerated,” one user wrote. Others, however, defended the claim, arguing that the value could reflect the brand’s overall worth, including assets, intellectual property, and global operations. Still, the main focus for most fans remained on the emotional and financial impact the incident will have on Juma Jux and his team.

In Nigeria, the news stirred particular interest given Priscilla’s popularity in entertainment circles. As the daughter of a beloved Nollywood star and a social media influencer in her own right, Priscilla has built a strong brand around fashion, lifestyle, and travel content. Her relationship with Juma Jux, which initially drew both admiration and scrutiny due to their cross-border fame, has continued to attract attention, especially as they publicly express their love and support for each other. Many of her Nigerian followers took to her comment section to show solidarity, with messages like “God will restore everything double” and “You handled this like a queen.”

Meanwhile, the Tanzanian entertainment community has also rallied behind Juma Jux. Fellow musicians and business figures have taken to social media to condemn the violence and call for peace. Singer Vanessa Mdee, who once shared a close relationship with Jux, reposted a peace message on her page, saying, “We must protect our city and each other. Violence only destroys what we’ve built.”

Authorities in Tanzania have since increased security in the affected regions, deploying more officers to prevent further looting and arson. The country’s police spokesperson stated that “an investigation is underway” and that those responsible for the vandalism and theft will be held accountable. However, tensions remain high as the opposition continues to dispute the election outcome.

Despite the uncertainty, Priscilla Ojo’s statement has brought a wave of comfort not only to fans but also to those concerned about the human cost of the chaos. Her faith-driven response—“God is in control”—reflects a sentiment shared by many Africans who continue to hold on to hope amid economic and political turbulence.

As calm gradually returns to parts of Tanzania, supporters are now urging the couple to rebuild and keep pushing forward. Juma Jux’s fans believe that the artist’s resilience and business mindset will help him bounce back stronger. Many have suggested crowdfunding initiatives to help restore the store, while others are calling for an online campaign to promote his brand as a show of solidarity.

The incident serves as yet another reminder of how quickly false information can spread online, especially during times of crisis. What started as a frightening rumor about a total loss turned out to be only partly true, thanks to a quick and composed clarification from Priscilla Ojo. In a digital age where news travels faster than verification, her calm, faith-filled message has stood out as both a correction and a testament of strength.

As one fan aptly put it in the comment section of her post, “You just reminded us that faith doesn’t mean we won’t face fire—it means we’ll survive it. God really is in control.”