
A viral clip from a recent Nigerian livestream has captured national attention after popular streamer Peller was visibly stunned seeing nightlife mogul Cubana Chief Priest casually sipping Voss water reportedly worth ₦50,000 per bottle.
The moment, which started as a light-hearted reaction video, quickly spiraled into a larger online conversation about Nigeria’s extreme wealth gap, class display, and the cultural obsession with luxury branding.
In the now-trending video, Peller pauses mid-sentence, his jaw dropping as Chief Priest lifts the sleek glass bottle to his lips. “Wait… that’s Voss?!” he exclaims, unable to believe that water — something most Nigerians struggle to afford in sachets or plastic bottles — could cost more than a week’s minimum wage. The chat section of the livestream immediately flooded with mixed reactions ranging from laughter to outrage.
For context, Voss, a Norwegian premium artesian water brand, typically retails for $3–$5 (₦4,000–₦7,000) in international markets. However, in Nigeria’s luxury lounges and celebrity circles, import duties, exclusivity, and packaging have inflated its perceived value to ₦50,000 and above per bottle.
Yet, as nutrition and health experts often point out, Voss offers no scientifically proven health advantages over clean local bottled water — its appeal lies almost entirely in status and presentation.
Amid Nigeria’s ongoing economic hardship, where inflation has surged to 34.2% as of 2025 and average citizens battle high food and fuel costs, the clip struck a nerve. Some users on X (formerly Twitter) criticized the display as tone-deaf, labeling it “liquid classism” in a country where millions live on less than ₦1,000 a day. One commenter wrote, “They’re drinking ₦50k water while others are praying for ₦5k alerts. Nigeria is truly two countries in one.”
Others, however, defended Chief Priest’s lifestyle as “self-made enjoyment”, arguing that his success in hospitality and entertainment justifies his luxury choices. “If you work hard and build your brand like Chief Priest did, you can drink gold if you want,” one user replied, adding that envy shouldn’t masquerade as social awareness.
This divide mirrors a recurring theme in Nigeria’s digital culture — where wealth display is both celebrated and condemned in equal measure. From influencers flaunting designer outfits to businessmen showcasing imported meals and wines, social media has become a stage for daily class theatre. The Peller–Chief Priest moment simply reignited a long-standing debate: is luxury indulgence harmless motivation or insensitive excess in a struggling economy?
Despite the backlash, the viral clip has propelled both figures further into the spotlight. Peller has since joked about “saving up for his first Voss experience,” while Chief Priest, unfazed, reposted the video on Instagram with the caption, “Na hard work dey sweet water pass.”
Whether it’s satire, envy, or admiration, one truth stands out — a single bottle of imported water just reminded millions of Nigerians how wide the gap between hustle and luxury has grown.
Watch the video below
Peller was shocked when he heard the price of the water Chiefpriest is drinking Omoh !! 50k for one bottle of water keh🙆🏼♂️pic.twitter.com/2L7WEqi1le https://t.co/NyxfJWYZGP
— Oyindamola🙄 (@dammiedammie35) October 14, 2025