
Tragedy struck the online beauty community as Mexican influencer Valeria Márquez was shot dead while live-streaming on TikTok, leaving her fans and the social media world in shock. Márquez, 23, was known for her vibrant beauty and makeup tutorials that captivated thousands. Her sudden and violent death has sent ripples through the digital world, igniting conversations about violence against women in Mexico.
The fatal incident took place on Tuesday inside the beauty salon where Márquez worked in Zapopan, Jalisco. As the livestream unfolded, Márquez, holding a stuffed toy, was seen interacting with her followers. At one point, she appeared to respond to someone calling her name. Disturbingly, just moments before the attack, she reportedly mentioned feeling uneasy about a previous visit from someone who had come bearing an expensive gift during her absence.
In a heartbreaking twist, Márquez muted the stream, and suddenly, gunshots rang out off-camera. The video abruptly ended when an unidentified person picked up her phone, their face briefly appearing on the stream. Authorities have yet to make any arrests, and a suspect has not been named. Officials are treating the incident as a possible feminicidio—a gender-based killing of a woman.
The brutal slaying has once again drawn attention to the harrowing statistics of violence against women in Mexico. According to human rights groups, around ten women are killed every day in the country, highlighting a systemic issue that continues to claim lives. Márquez’s death has sparked outrage, with activists and fans flooding social media with calls for justice. Hashtags such as #JusticiaParaValeria and #NiUnaMenos have trended as people demand accountability and a thorough investigation into her murder.
Prosecutors in Jalisco have appealed to the public for assistance, urging anyone with information about the crime to come forward. As the investigation continues, the online community mourns the loss of a young talent whose passion for beauty and makeup touched countless lives. The tragedy has also reignited a broader conversation about the safety of women, particularly in a country where gender-based violence remains alarmingly prevalent.
Fans and fellow influencers have shared tributes to Márquez, remembering her as a warm, talented young woman who loved sharing her craft. The incident has left many questioning how to better protect women who use social media as a platform to express themselves and build their careers.
In the aftermath, the beauty salon where the shooting occurred has become a somber gathering point for friends, family, and fans who have laid flowers and lit candles in her memory. As the investigation moves forward, many are left to grapple with the senseless loss of a promising young life, hoping that justice will be served and that Márquez's death will not be in vain.