KIM KARDASHIAN STIRS THE INTERNET WITH HER NEW SKIMS “ULTIMATE BUSH” UNDERWEAR COLLECTION

Kim Kardashian has done it again—sending the internet into a frenzy with her latest SKIMS drop that nobody saw coming. The reality star turned billionaire business mogul unveiled a bold new underwear collection featuring faux hair, aptly named “The Ultimate Bush.” As soon as the news broke, social media went wild, sparking endless debates, memes, and mixed reactions about the daring design that’s redefining what “natural” means in the world of fashion.

The announcement came from the official Pop Base account on X (formerly Twitter), which shared that SKIMS had launched the new line. The tweet quickly went viral, attracting thousands of comments from shocked fans and curious critics alike. Within minutes, the term “The Ultimate Bush” was trending worldwide, with many users expressing disbelief that Kim Kardashian, known for sleek aesthetics and polished branding, would release something this provocative.

According to early promotional material, the collection features soft, flesh-toned underwear with a realistic faux-hair panel, designed to mimic the appearance of pubic hair. The SKIMS team describes it as a tongue-in-cheek yet empowering statement piece meant to challenge conventional beauty standards and celebrate the natural female body. But while some hailed it as a brilliant and body-positive concept, others found it bizarre and unnecessary.

One user on X, identified as @sadityred, posted a picture of the product with the caption, “igot this rn for free,” suggesting that some influencers may have received PR packages of the “Ultimate Bush” underwear ahead of its public release. That post quickly gained traction, drawing both laughter and confusion as fans questioned whether it was a prank or a genuine SKIMS product. But sources close to the brand confirmed that the collection is, indeed, real—part of a limited edition drop under SKIMS’ more experimental “Concepts” line.

For Kim Kardashian, whose business empire thrives on blurring the lines between fashion, culture, and conversation, this bold move is hardly surprising. Since its inception in 2019, SKIMS has redefined shapewear by emphasizing inclusivity, comfort, and body diversity. The brand has earned global acclaim for its innovative designs and celebrity endorsements, turning everyday basics into coveted luxury items. Still, the “Ultimate Bush” collection marks one of the most daring creative turns yet—pushing the boundaries of underwear design and sparking fresh dialogue about beauty ideals and authenticity.

Reactions from fans have ranged from admiration to amusement. Some praised the creativity behind the concept, calling it a clever statement on how society perceives women’s bodies. “It’s actually genius,” one user wrote. “Kim’s normalizing what’s natural in a fun way. People forget she’s always been a trendsetter.” Another added, “SKIMS isn’t just selling underwear—they’re selling confidence, humor, and conversation.”

On the other hand, critics accused the brand of going too far in its attempt to be edgy. “Nobody asked for this,” one commenter joked. “Why would anyone want fake hair on their underwear?” Others labeled the collection “a marketing stunt gone wild,” arguing that it was more about shock value than empowerment. The debate even spilled over into discussions about feminism, with some feminists applauding the design as body-positive art, while others questioned whether commodifying body hair in this way truly advances women’s liberation.

Despite the controversy, SKIMS’ marketing team seems to have achieved exactly what it wanted—global attention. The launch video, which features models of various body types confidently wearing the “Ultimate Bush” pieces, has already amassed millions of views across platforms. The aesthetics are characteristically SKIMS: minimalist, beige-toned, and perfectly lit, but this time with an unmistakable twist. Each shot zooms in on the textured detailing, making the faux hair feature impossible to ignore.

Industry analysts suggest that this move could be another strategic masterstroke from Kim Kardashian, who has built her empire on the art of controversy. Every unconventional product release—from SKIMS’ metallic swimwear to its “barely there” shapewear—has generated massive online buzz, often translating into skyrocketing sales. The “Ultimate Bush” might be no different, especially with the holiday season approaching and curiosity-driven consumers eager to see the product firsthand.

A source close to the SKIMS creative team told reporters that the idea behind the faux-hair underwear came from a brainstorming session focused on celebrating “the raw, unfiltered side of femininity.” The team reportedly wanted to design something humorous yet thought-provoking—something that would make people laugh and think simultaneously. “It’s a playful nod to body autonomy,” the source said. “We wanted to remind women that beauty is whatever they decide it is—shaved, waxed, or wild.”

Kim Kardashian herself has not yet issued an official statement about the collection, but insiders say she fully supported the concept from the start. Known for her keen marketing sense, Kim understands how to capture the cultural pulse and transform even the most controversial ideas into iconic fashion moments. It wouldn’t be the first time she’s faced skepticism only to turn it into success. Whether it’s her early foray into shapewear, her daring Met Gala looks, or her viral skincare campaigns, Kim has consistently proven that risk and reinvention are her strongest tools.

Meanwhile, sales for SKIMS continue to surge, with the brand recently valued at over $4 billion following a major funding round. With this latest release, the company is once again proving its knack for merging humor, controversy, and commerce in ways that keep consumers talking. Even those who claim they’d never wear “The Ultimate Bush” can’t seem to stop discussing it—ensuring the collection’s viral success.

Celebrities and influencers have also joined the conversation, some applauding Kim’s fearlessness while others poke fun at the concept. “Only Kim K could sell us underwear with fake hair and make us consider buying it,” one influencer joked. Others admitted curiosity about how the product feels in real life, prompting discussions about comfort, practicality, and hygiene. As memes and parodies flood the internet, SKIMS is enjoying the kind of viral visibility that most brands can only dream of.

Whether the “Ultimate Bush” will become a lasting trend or a short-lived novelty remains to be seen. But one thing is certain—Kim Kardashian has once again demonstrated her uncanny ability to dominate global conversations with just one product launch. Love it or hate it, the collection challenges traditional beauty norms while turning underwear into a cultural statement.

As the world debates whether faux hair belongs on lingerie, Kim Kardashian’s SKIMS continues to thrive on the one principle that has always driven its success: unapologetic innovation. And as fans and critics alike dissect the meaning behind The Ultimate Bush, Kim has already won the biggest prize of all—everyone’s attention.

In a world where fashion and shock often go hand in hand, Kim Kardashian remains the undisputed queen of turning controversy into currency.