"Las Las, All of Us Na Next-of-Kins": Obi Cubana's Family Bonding Message Sparks Joy Across Social Media

In a time when social media is often flooded with controversial opinions, online battles, and the relentless hustle culture, Nigerian businessman and socialite, Obi Cubana, recently served the internet a refreshing cocktail of unity, laughter, and love. With just one heartfelt post, the nightlife mogul reminded millions of Nigerians—and indeed the world—that beneath the fame, the money, and the flamboyant lifestyle lies a stronghold more valuable than gold: family. In a vibrant post laced with pride and a heavy dose of Igbo flavor, Obi Cubana shared photos of his family with a caption that immediately began to trend: “Las las, all of us na next-of-kins!”

Simple yet powerful, that statement has sparked a nationwide reflection on what truly matters in life. While the billionaire businessman is widely known for his extravagant parties, powerful connections, and booming nightlife empire, this single post peeled back the layers and offered fans a peek into the private world of a man whose ultimate wealth might just be the people around him.

The photos featured members of his extended family—smiling, joking, cruising, and vibing, as he so playfully put it. Dressed in comfortable but classy outfits, the images radiated warmth and peace. Children sat on laps, women shared knowing glances, and the men exchanged laughs in what could only be described as an atmosphere of deep love and familiarity. The setting was simple, yet rich with culture. No massive chandeliers or diamond-studded outfits. Just the priceless glow of kinship, unity, and genuine human connection.

In a society like Nigeria, where the grind never stops and success is often measured by material things, Obi Cubana's message served as a soft but powerful reminder: we might build empires, we might buy cars, we might sign deals and travel the world—but at the end of the day, “las las,” when it really matters, we’re each other’s next-of-kins. We’re family. And that, more than anything, is what remains.

It was more than just a caption—it was a philosophy. A declaration that no matter how far one goes in life, no matter the millions earned or the fame gathered, we all come back to the ones who truly know us, love us, and will stand by us. His choice of words, steeped in Nigerian Pidgin English, added flavor and relatability to the message. It wasn’t preachy. It wasn’t scripted. It was real. It was Obi being Obi—humble, humorous, and deeply rooted in his culture.

Social media, as expected, reacted instantly. Fans flooded his comments section with praise, emojis, and personal stories. Some shared their own family photos, others reposted the message with captions of gratitude. The phrase "Las las, all of us na next-of-kins" started trending on Nigerian Twitter, Instagram stories, and even WhatsApp statuses. For many, it wasn’t just about Obi Cubana anymore. It was about the importance of family, the value of bonding, and the need to stay grounded no matter how high one soars.

The post also indirectly spotlighted the concept of “family business,” something Obi Cubana has always been vocal about. In his caption, he added the hashtag #familybusiness, a subtle nod to the idea that family can—and should—grow together, build together, and support one another in the pursuit of success. For years, Obi has included family and close friends in his ventures, ensuring that wealth and influence are shared and that no one is left behind. His message wasn’t just sentimental. It was also strategic. It encouraged Nigerians to not only love their families emotionally but also invest in them economically.

A closer look at Obi Cubana’s life shows that his philosophy is more than just social media talk. He has constantly credited his success to the people around him—his wife, his brothers, his friends, and his business partners whom he often refers to as “brothers by choice.” During the widely publicized burial of his mother in 2021, which made international headlines for its opulence and the gathering of Nigeria’s elite, it wasn’t just about showing off wealth. It was about showing the world that love, support, and loyalty can elevate a man far beyond money.

Now with this post, Obi Cubana once again reminded fans and critics alike that the glitz is only a surface. The foundation is family.

In a country that is constantly fighting economic instability, youth unemployment, and social tension, such messages carry more weight than they seem. Nigeria is a place where millions are caught up in the daily struggle to survive, and sometimes in the race for money, people forget the ones who matter most. Relationships are strained, time is lost, and emotional gaps widen in the pursuit of success. So when a man who has seemingly “made it” takes a moment to acknowledge the power of bonding, it hits differently. It resonates.

The post also sparked discussions around legacy. What does it mean to truly leave something behind? Cars depreciate. Houses can be sold. Bank accounts fluctuate. But strong relationships and family values endure for generations. Obi Cubana’s statement subtly challenges people to think about their priorities. Are we investing enough in the people around us? Are we treating our family members like teammates or just default contacts for emergency forms?

Even celebrities and influencers joined in the conversation. Some reposted the photos, others added their own variations of the phrase. Memes were created. Threads were written. It became more than a social media post. It became a cultural moment.

Obi Cubana has always had a knack for controlling narratives. From his business acumen to his public image, he’s mastered the art of relevance. But perhaps nothing has been more relatable than this post. It’s easy to admire his success, but it’s even easier to connect with his love for family. In a country that thrives on storytelling, his message wasn’t just heard—it was felt.

The photos, filled with realness, triggered emotions in many Nigerians who miss home, who have lost loved ones, or who haven’t spent quality time with their families in a long while. Some commented about being inspired to call their parents. Others promised to organize a family hangout. A few even expressed regret, vowing to reconnect with estranged relatives. That’s the kind of ripple effect only a message spoken from the heart can generate.

And as the post continues to circulate across digital platforms, its impact shows no sign of slowing down. For many, it’s no longer just Obi Cubana’s caption. It’s a life mantra. A truth that transcends wealth, age, and status. A reminder that when all is said and done, when the lights go off and the cameras stop flashing, the real MVPs are the ones who knew us when we had nothing, the ones who cheered us through every phase, and the ones who will carry our legacy when we’re no longer around.

So, las las, whether you’re a billionaire mogul or an average hustler, whether you live in a mansion in Abuja or a one-room in Ajegunle, one thing remains true: all of us na next-of-kins.

And maybe, just maybe, that’s the most valuable currency of all.