
In a world where stardom often demands a picture-perfect appearance, Big Brother Naija Season 10 winner, Imisi, is learning to navigate her new reality—one that comes with both the glow of fame and the weight of expectations. The once reserved and makeup-free starlet has revealed that the biggest adjustment in her post-BBNaija life is the need to always look glamorous whenever she steps out. “My biggest adjustment is having to wear makeup every time I go out. It’s not my thing,” she confessed during a recent interview, sparking conversations among fans about the pressures that accompany sudden fame.
Imisi, whose full name is Imisioluwa Adeyemi, emerged as one of the most talked-about winners in the show’s history. From her down-to-earth personality in the house to her emotionally honest diary sessions, she became a fan favorite for her authenticity. However, life outside the BBNaija house has proven to be a different kind of game—one that doesn’t involve eviction nominations but constant scrutiny from the public eye. In her words, “You don’t realize how much people expect from you until you leave that house. Everyone has an opinion about how you should talk, dress, walk, or even smile. It’s crazy.”
Before entering the BBNaija house, Imisi described herself as “a simple girl from Ibadan who loved her natural skin and rarely used makeup.” She was known for embracing her minimalist style—often spotted with just lip gloss and braids. But since becoming a national sensation, her lifestyle has shifted dramatically. Invitations to events, brand endorsements, and constant media appearances have pushed her into the world of glam, red carpets, and cameras flashing from every angle. “Now, even when I’m just going to the grocery store, I have to think twice about how I look,” she said with a laugh. “People will recognize you, take pictures, and post online. The next thing you know, blogs are saying you looked ‘tired’ or ‘unkept.’ It’s exhausting sometimes.”
The young reality star admitted that while fame has brought her opportunities, it has also come with its fair share of challenges. From handling fans’ expectations to navigating the constant online commentary about her looks and fashion choices, Imisi confessed that she sometimes misses the freedom of anonymity. “Before BBNaija, I could walk out in slippers and a big T-shirt, and no one cared. Now, if I do that, someone will take a video and post it like it’s breaking news. I didn’t know fame would mean losing that simple comfort,” she explained.
Despite the pressure, Imisi remains grateful for the platform that has transformed her life. She credited the show for helping her discover new levels of confidence and self-expression. “I won’t lie, BBNaija changed my life in ways I can’t even explain. I’ve learned to embrace the good and the bad. It’s not easy being in the spotlight, but I’m learning to handle it gracefully,” she shared. Her authenticity continues to endear her to fans who admire her ability to stay grounded amid the glamour.
In just a few months since her victory, Imisi has signed multiple endorsement deals with top beauty and fashion brands, appeared on magazine covers, and even hinted at plans to launch her own lifestyle brand. However, she insists that her success doesn’t mean she will abandon her natural side. “Makeup is fun, but I still love my bare face. I want young girls to know that confidence isn’t about how much foundation or lipstick you wear. It’s about loving yourself either way,” she said thoughtfully.
Her candid admission about struggling with the pressure to always look perfect struck a chord with many fans, particularly those who had followed her journey on the show. Social media users flooded her comments section with words of encouragement and support. One fan wrote, “Imisi is proof that fame shouldn’t take away your authenticity. We love her for being real.” Another commented, “She’s speaking for a lot of celebrities who feel the pressure to always look flawless. It’s refreshing to hear someone admit it.”
The conversation about beauty standards and celebrity expectations has since gained traction online, with many agreeing that female celebrities, in particular, face heightened scrutiny over their appearances. For Imisi, this is an issue she hopes to address more publicly. “I want to use my platform to talk about self-acceptance and mental health. People forget that we’re human too. Fame doesn’t erase insecurity—it just puts it under a brighter light,” she noted.
The BBNaija winner also revealed that adjusting to life outside the house involves more than just physical appearance. From handling finances responsibly to dealing with newfound attention from strangers and brands, Imisi said the transition has been both exciting and overwhelming. “Inside the house, your biggest worry is how the viewers perceive you. Outside, it’s how to manage your image, your business, and your peace of mind all at once. It’s a lot to take in,” she admitted.
Still, she remains optimistic about her journey. “I see everything as a learning experience,” she said. “Every mistake, every uncomfortable moment, every awkward photoshoot—it’s all part of the process. I’m growing through it.” Her attitude reflects the grace and maturity that endeared her to millions of Nigerians during her time in the BBNaija house.
In a society where fame often dictates fashion, lifestyle, and even personal expression, Imisi’s openness about her struggles with maintaining authenticity serves as a breath of fresh air. Her story is a reminder that behind every celebrity’s flawless appearance lies a person learning to adapt, adjust, and find balance between the demands of fame and the desire for normalcy.
As the interview wrapped up, Imisi smiled softly, her words carrying both humility and quiet strength. “I’m still that girl who loves to laugh loudly and go out without makeup. Maybe now I just add a little gloss and some confidence. That’s the real adjustment,” she said.
For fans who watched her journey from an unassuming housemate to the dazzling winner of Africa’s biggest reality show, Imisi’s honesty about her post-BBNaija life reaffirms why she captured hearts in the first place. She remains proof that even in a world obsessed with perfection, being real is still the most beautiful thing of all.
Indeed, fame might come with lipstick and lights, but for Imisi, it also comes with lessons, growth, and a gentle reminder that true beauty begins with being comfortable in your own skin.